Created in my Branding and Advertising class, we each came up with a concept for the future Los Angeles olympics, we designed a logo for the Olympics and Paralympics, icons for each of their events, tickets, merchandise and web site and corresponding mobile app format. We also created marketing campaigns, #BeAnIcon the biggest part of mine, with a concept wall in Los Angeles for people to pose in front of for Instagram and Facebook and the like.
(Also see if you can find the hidden letters in the logo!)
