Bloom Now Career & Life Coaching Logo

I designed a logo for Bloom Now Career & Life Coaching by Patty Purcell, creating a new brand identity that feels fresh, optimistic, and purposeful. The concept plays directly on the “Bloom Now” name, incorporating a stylized petal as a visual representation of growth and possibility.

The emphasis marks above the flower, a key request from the client, reinforcing the idea of growth, improvement, and positivity - key elements of the brand, while adding energy and movement to the mark. The logo system was also designed with flexibility in mind, allowing the elements to be broken down and used independently across different applications. The petal can stand on its own as a recognizable brand symbol, as seen in the favicon and business cards, while the full logo provides a more complete expression of the identity.

Overall, the design balances personal growth with a clean, professional aesthetic, creating a cohesive identity that can adapt across both digital and print applications.

BLOOM NOW LOGO

FULL COLOR LOGO

INVERTED LOGO

BLOOM NOW BUSINESS CARD