Denali Hat Company Logo Design
For Denali Hat Company, I had the opportunity to design a new logo inspired by the owner’s husky, Denali. The goal was to create a clean, rugged, and personal identity that reflects the brand’s outdoors lifestyle and commitment to durable, premium craftsmanship.
The system includes a primary logo combining Denali’s silhouette with a bold wordmark, along with a simplified text-only version for flexible use across applications such as hats, shirts, leather, embroidery, packaging, and digital platforms.
The identity system was designed to feel at home in the environments the brand is built for - worn, weathered, and in the great outdoors. The logo reinforces a sense of authenticity and utility, supporting a brand built on craftsmanship, simplicity, and gear made to last.
TEXT LOGO
FULL LOGO
APPLICATIONS
